JustTV: February Sweeps 2004 Recap
February Sweeps Wrap
   
The Winners
    The Losers
    Final Viewer Ratings
    Final Adults Ratings

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February Sweeps Wrap: The Losers
Fox
Viewers: 9.7mil (4)
Adults: 4.2/11 (2)
Why It's A Loser: Yes, Fox did have some monters shows during sweeps, but they were all confined to the beginning of the week. Thursday & Fridays were a disaster thay dragged Fox down, and Sundays tooka  huge nosedive opposite stiff competition. One thing is clear: when "Idol" finally cools down, which it will, Fox is going to be a complete mess.
NBC
Viewers: 12.0miil (2)
Adults: 4.8/13 (1)
Why It's A Loser: You know, I've never been a fan of "Fraiser," but the network's treatment of the show has singlehandedly won it a spot on the losers list. NBC announces that it will end in May, then only airs the once-powerful show twice during sweeps. Shameful.
24
Viewers: 10.5mil (39)
Adults: 4.6 (24)
Why It's A Loser: "24" did get off to a rough start to the season, but it was expected to rebound once "Idol" took up residence at 8pm. While numbers did increase, every week it lost about 60% of its lead-in, something that doesn't bode well for the show's future.
Happy Family
Viewers: 5.7mil (92)
Adults: 1.9 (85)
Why It's A Loser: This show was showing some promise when NBC has it at 9:30pm, but skeptical NBC had to ruin that by moving it up an hour and effectively killing the show.
8 Simple Rules
Viewers: 8.5mil (56)
Adults: 2.8 (57)
Why It's A Loser: This show had huge buzz as the season started, but numbers have faded fast and its adults rating has sunk to third in its slot, sometimes below "Navy NCIS." For shame...
What I Like About You
Viewers: 3.3mil (103)
Adults: 1.2 (103)
Why It's A Loser: Why exactely did the WB keep this show after a mediocre first season? Who knows, but its curentely losing a third of its generous lead-in and is crippling "Gounded For Life," which airs right after it.
The Tracey Morgan Show
Viewers: 3.5mil (101)
Adults: 1.4 (101)
Why It's A Loser: NBC's great hope for a hit family sitcom went down in flames after this show moved the Saturdays. Simply awful, it'll be gone befoe you know it.
ABC Monday Movie
Viewers: 7.9mil (66)
Adults: 2.4 (72)
Why It's A Loser: Despite titles like "The Fast And The Furious," ABC's Monday movie franchise sparked little interest in February, most likely leading the network to come up with a new game plan for next season.
I'm With Her
Viewers: 6.2mil (77)
Adults: 2.4 (72)
Why It's A Loser: While "8 Simple Rules" shrunk, this show died. It's third in its timeslot only because "Happy Family" sucks more, and that's not saying much. It probably won't be around for the next sweeps period.
The Bernie Mack Show
Viewers: 6.8mil (76)
Adults: 3.1 (46)
Why It's A Loser: Fox thought that moving this show to Sundays would do the trick, but it obviously hasn't as "Bernie" has squandered it's "Simpsons" lead-in and had led the Fox network down on the night. Will it be back next season? It's looking increasingly unlikely.