For over 30 years, ELC.co.uk has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC.co.uk's passion for learning through play and commitment to quality make ELC.co.uk toys as relevant to today's children as those of 30 years ago.

ELC.co.uk is much more than just another toy store, and at the ELC.co.uk website you quickly discover what makes ELC.co.uk different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC.co.uk stand out from all the rest. Whatever you decide to buy from ELC.co.uk - you certainly won't be disappointed!

Why we like ELC.co.uk, UK:

• ELC.co.uk UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC.co.uk prices are always excellent, and ELC.co.uk customer services are always happy to help!
• ELC.co.uk has years of experience in its field - the ELC.co.uk online shopping experience is testament to that.
• The ELC.co.uk Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC.co.uk!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC.co.uk, it's a no-brainer!

Much more than simply just another toy store, ELC.co.uk UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, ELC.co.uk produce some of the most fun and creative toys that you can buy. When you shop online at ELC.co.uk you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at ELC.co.uk: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

ELC.co.uk Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at ELC.co.uk is lots of fun - and you're sure to want to go back again and again!

Foal, at Early Learning Centre
Foal

Bathtime Magnetic Boats, at ELC.co.uk
Three floating boats for the bath that can be linked together using magnets.

Whizz Down Mountain, at The Early Learning Center
Push the traffic lights to race a car down the mountain road, and set off lights and sounds. Press the big red button to send the chunky boulders down behind for a thrilling car chase, again and again.

Hook And Cutlass, at The Early Learning Center
Foam pirate accessories to soften the blow.

Puff Pop Up Dragon, at The Early Learning Centre
Puff the Dragon lives in the tower. Push him down and then take it in turn to push coloured flags into the castle walls. But take care as Puff could pop up at any time. Up to 4 people can play.

Chunkie Pens, at Early Learning Centre
Set of 10 chunky, washable pens in bright colours.

Snakes & Ladders and Ludo, at Early Learning Centre
Two traditional games for classic family fun. Wooden double-sided play board, counters and a die.

Car Transporter, at ELC
Load the cars onto the transporter and take them wherever they need to go. Comes with 2 cars that can be magnetically linked.

Automoblox - Blue S9 Sedan, at Early Learning Center
Cool, tactile and fascinating for little fingers, this car comes ready-to-go, and can also be pulled apart into its 20 wooden and plastic components. <br><br>While your child discovers how to dismantle and rebuild their automoblox, they’re exploring how shapes work, and boosting their fine motor skills. <br><br>Even more importantly, the car goes like a dream when pushed across the floor, and the sturdy wood can easily withstand collisions with skirtings or any daydreaming grown-up’s ankles. <br><br>All automoblox cars are compatible, and their pieces can be combined.<br><br>Car approximately 20 cm long

Super Scribbler - Blue, at The Early Learning Centre
With 3-in-1 pattern roller, 4 stampers, mechanical wiper, pen and tray.

Pink Lights & Sounds Camera, at Early Learning Centre
Features a flash, realistic camera sounds and a list of funny portraits.

Ready Mix Paint White, at Early Learning Center
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Foam Letters And Numbers, at Early Learning Center
67 bright letters and numbers that stick to the bath or tiles when wet.

Dig A Glow Dino - Pteranodon, at ELC.co.uk
Now your child can experience the thrill of palaeontology. They’re guaranteed to make a great find – without spending decades digging in a desert.<br><br>Using the special tool, your child can scrape at the plaster block to uncover the Pteranodon skeleton – the bones of a prehistoric flying reptile! Then follow the instructions to build the skeleton, and turn off the lights to see it glow. <br><br>This is a great gift for young dinosaur explorers. Looking at museum dinosaur skeletons is even more exciting when you’ve unearthed and proudly displayed your own at home.<br><br>Completed skeleton 28 cm long.

My First LeapPad Bob The Builder Software, at The Early Learning Centre
Help Bob the Builder and his team as they work together to build a porcupine tunnel! Learning preschool reading skills is tons of fun when you sing songs and create silly rhymes with this popular team of builders.

Make Your Own Coloured Cards, at The Early Learning Centre
A pack of 10 coloured cards and 10 coloured envelopes. Made from forest friendly paper.

Fairy Toadstool Play Tent, at ELC.co.uk
Gorgeous toadstool play tent with printed flowers, beetles and ladybirds. Perfect for little fairies and elves to flit in and out of.

Chunky Stacking Blocks, at ELC.co.uk
Five colourful stacking blocks that stack up into a tall tower, yet nest neatly away. Good for number and letter recognition. Made from forest friendly wood.

Thomas & Friends - Musical Thomas Carriage, at Early Learning Centre
Carriages help crewmen keep an eye on the back cars. This musical carriage is especially important as it also plays a Thomas & Friends song for all the children of Sodor to hear.

Sea Squirters, at Early Learning Centre
Six squeezy sea creatures to squirt water at the activity shapes to make them spin.

Roary Remote Control Car, at ELC.co.uk
Remote control Roary with steering wheel to send him forwards, backwards, left or right. With sounds and phrases. Requires 2 x AAA batteries, not included.

Rosie's World - Buttons & Bows Boutique, at The Early Learning Centre
Gorgeous Rosie runs Buttonsand Bows the dress shop. She loves making things for her friends. Open up the cool shop and try the stylish clothes on Rosie. Help her twirl in the mirror, then try on another outfit.Requires 2 x AAA batteries.

MegaBloks Tow Truck, at Early Learning Centre
Sturdy vehicle with 40 colourful building blocks stored neatly inside. The back door opens and becomes a ramp.

Pocket Scribbler, at ELC.co.uk
Colourful Pocket Scribbler for drawing on the move. It even has a handy plastic clip for attaching to your clothes or bag.

Chrome Kettle, at Early Learning Centre
Shiny kettle with boiling and pouring sounds.<br><br>Requires 2 x AA batteries.

Fisher Price Push & Go Farm Truck, at Early Learning Centre
Push the cow driver down to make the truck move and hear sounds. The baby animals click and rattle.

Kids Love To Learn CD, at The Early Learning Centre
Kids love to learn, and this collection of twenty new songs and traditionalrhymes prove that learning can be fun. Naturally educational, these songsand rhymes will provide hours of fun family entertainment.

Farm Animals, at Early Learning Centre
Six two-piece puzzles in a tin. Match the front and back ends of the farm animals. Great for little hands to place the pieces, and good for boosting vocabulary too.

Play And Learn Robot, at The Early Learning Center
Press the button to hear robot sounds and see lights flash. With parts that click as you move them, and beads to push around.

Shape Sorting Whale, at Early Learning Center
With four shapes that fit into holes in the whale. Also squirts water.

Exciting features at ELC.co.uk website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, ELC.co.uk also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' ELC.co.uk toys throughout themed playzones.

ELC.co.uk also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC.co.uk have over 50 international stores in 13 countries worldwide, with more opening all the time.