Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Centre website.

Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.

Pots & Pans, at ELC.co.uk
Prepare gourmet dishes with this realistic set of pots and pans. Includes a wok, frying pan, large saucepan with lid and small saucepan with lid.

VTech Alphabet Desk, at The Early Learning Center
Alphabet Town is the place to go for all your essential pre-school learning. Press the chunky, light-up alphabet buttons and turn the clock hands to interact with the 8 activities that teach the alphabet, spelling, words, numbers, phonics, memory skills and time concepts with 26 cheerful melodies and lots of fun sound effects. Encourages language development, independent learning, discovery and exploration. Features a useful carry handle so you can take your town wherever you go.

Jolly Phonics Book 3, at ELC.co.uk
Fun activity books get reading and writing skills off to a flying start. Book 3of 7.Jolly Phonics is a fun and multisensory way to learn the sounds thatletters make and how to put them together to build words.

Sparkling Dragonflies, at ELC.co.uk
They flit, they flutter and now they sparkle too. <br>Never has a dragonfly looked more enchanting than when your child gets to work decorating these beautiful, flying creatures.<br><br>Be as creative as you wish using the glitter, rhinestones and feathers to dress them up. Then once you’ve transformed them into dancing, dangling, disco dragonflies you can then hang them either as a mobile together or on windows or doors to create a magical woodland glen in the bedroom.<br><br>The two large dragonflies measure 30cm across.

Blue Personal Stero, at Early Learning Center
This sturdy personal stereo is for cassettes. It has chunky buttons, an autostop and volume limiter. Great for music or stories on the go.<br><br>Requires 2 x AA batteries.

Standard Brush, at ELC
Ideal for use with all sorts of painting projects

Cut & Play Cake, at ELC
Cake to cut and put back together, with knife and candles that ‘light’ and blow out.

Voice Changing Microphone - Pink, at Early Learning Centre
Comes with voice-changing mode, pitch adjustment and robot sound effects.<br><br>Requires 3 x AAA batteries

Soft Stuff Tubs, at Early Learning Centre
4 tubs of Soft Stuff with integral cutters and moulds.

Blackboard Eraser, at The Early Learning Centre
Useful blackboard eraser. Wipe clean and start again!

Fairy Toadstool Play Tent, at Early Learning Centre
Gorgeous toadstool play tent with printed flowers, beetles and ladybirds. Perfect for little fairies and elves to flit in and out of.

Boil & Pour Kettle, at Early Learning Centre
With realistic boiling sounds.

Torch, at Early Learning Center
Sturdy torch, great forexploring or shadow play. Requires 2 x C batteries.

Baby Active Activity Arch, at Early Learning Center
Pop-up Arch to encourage baby to crawl through. Padded floor incorporates different textures, crinkly sounds and squeakers. Mesh panels allow good visibility and ventilation.

Fisher Price My Baby Doll, at Early Learning Centre
The sweetest, most realistic and interactive baby for you to name. She recognises her name, asks for her bottle, talks to you, plays peekaboo, giggles, holds her blanket and uses her own accessories.<br><br>Requires 4 x AA batteries

Cup Cake Little Lucy Doll, at ELC
Soft bodied doll complete with eyes that open and shut and a dummy. Removable, machine washable clothes. Other outfits available separately.

Baby Active My 1st Trampoline, at Early Learning Center
Padded trampoline for safe bouncing, with chunky rail to grasp for balance. For indoor or outdoor use.Easy self-assembly.H59 x W70 x D70cm.

Springwood Farm Skittles, at Early Learning Centre
Be bowled over by these wooden farm animal skittles: lamb, rabbit, cow, chick, duck and donkey. Comes with two wooden balls.

V-Tech Dora Laptop, at Early Learning Centre
Designed to engage pre-schoolers in a play along learning adventure with everyone’s favourite explorer! Features 10 activities that teach letter names, the alphabet, words, spelling, simple sums and basic Spanish. 2 separate LCD screens give extra interaction and on-screen guidance throughout the games. The mouse has 4 directional cursor keys and a chunky enter button for little hands to develop basic computer skills. Interactive 3D Dora character dances along to give positive encouragement.

Thomas & Friends Echo Tunnel, at Early Learning Center
An amazing Sights and Sounds tunnel featuring echoing sounds! Hear distinctive train sounds as Thomas and his friends pass through ..... and even record your own echo by speaking into the tunnel's opening.

Jolly Phonics Book 6, at The Early Learning Center
Fun activity books get reading and writing skills off to a flying start. Book 6of 7.Jolly Phonics is a fun, multisensory way to learn the sounds that lettersmake and how to put them together to build words.

Breakfast In Bed, at Early Learning Centre
Pastel wooden tray with a complete yummy breakfast. Your child can make the breakfast, then enjoy it themselves or take it to a deserving toy – or parent. What a treat!

Special Little Girls Birthday CD, at Early Learning Center
A special collection of songs brought together for a special little girl on her birthday. You can also write a special greeting inside the booklet making this CD a fantastic card and present combined!<br><br><b>Track Listing</b><br><br><ul> <li>Happy Birthday To You</li><li>If You're Happy and You Know It</li><li>She'll Be Coming Round Then Mountain</li><li>Sugar and Spice</li><li>Little Topsy Rabbit</li><li>Here We Go Looby-Loo</li><li>Donkey Riding</li><li>My Bonnie Lies Over The Ocean</li><li>Round and Round the Garden</li><li>Five Fairy Cakes</li><li>Mary Mary Quite Contrary</li><li>Little Bo Peep</li><li>There Was A Little Girl</li><li>My Hands Upon My Head I Place</li><li>Bobby Shafto</li><li>Come On and Clap</li><li>Mary Had A Little Lamb</li><li>Horsey Horsey</li><li>Five Little Fairies</li><li>Row Row Row Your Boat</li><li>Happy Birthday To You</li><ul>

Goldilocks & 3 Bears, at The Early Learning Center
Recreate this classic tale using the 2 backdrops, figures of Goldilocks and three bears, beds and storycards.

Illuminated Antworks, at Early Learning Center
Ants are amazing little creatures, and now your child can see them in action with this illuminated Antworks. <br><br>The space-age gel habitat developed by NASA (non-toxic and containing all necessary nutrients) allows your child to watch with wonder as a whole new creepy-crawly community forms before their very eyes. <br><br>Almost as soon as ants are introduced to their new home they’ll start ‘talking’ and working in teams to create a fascinating network of 3D tunnels. These can be illuminated by the integrated LED lights and studied in detail with the magnifying glasses provided. <br><br>It will certainly foster your child’s curiosity about the natural world around them – the garden path will never seem the same again.<br><br>Antworks container approximately 15cm x 16cm

15" Ceratosaurus, at Early Learning Centre
Ceratosaurus

Motorbike, at Early Learning Centre
Features racer-like styling with wide wheels for easy balance & easy grip handles help your toddler steer.

LeapFrog Phonics Radio, at Early Learning Centre
Carry-along radio includes flip-book with buttons topress that play a song and learn letters sounds and phonics.

Baby Scribbler - Pink, at Early Learning Center
Even the littlest hands can easily use these chunky stamps, pen and roller (thatclip in for easy storage) to create pictures of knights and princesses. Then youcan clear the screen with the automatic return eraser.

Multipen, at Early Learning Centre
This fantastic pen has 10 different colour inks to choose from. Assorted designs, lucky dip!

Early Learning Centre UK is the leading toy store in the UK, and now you can enjoy the Early Learning Centre shopping experience online too, at Early Learning Centre Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at Early Learning Centre UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing Early Learning Centre to buy toys and games. See for yourself what Early Learning Centre has to offer, at Early Learning Centre website.