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What defines a Rover?

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What defines a Rover?
Every inch a Rover
Looking good inside
Looking forward to driving
Follow the leader
Built with care
Rover 114GSi
Rover 100 brochure 1997

Many people remember Rovers from years ago as having a certain elegance, and a name for reliability and safety. As being a demonstration of character and good taste today's Rovers build on this heritage. Moving forwards into the next millennium with energy and spirit. Harnessing advanced technology to deliver a driving experience of pure pleasure. Powerful and refined. Agile and smooth. With a grace and authority in a class apart. And yet, more attainable than perhaps you imagined.

"Grace and authority"? I think being a copywriter must be the best job in the universe.

Frankie says