When you choose a Rover 100, you can be confident that a great deal of thought has gone into protecting you, your car and the world we live in.

For safety's sake, every Rover 100 is fitted with side impact beams, and the way the doors interlock with the sills gives additional strength. A driver's airbag is optional on every model, whilst height-adjustable front seatbelts come as standard.

To help protect your Rover 100 from the thief, it's fitted with an anti-theft alarm and engine immobiliser. Clever design means that even if you forget to set the alarm, the engine is automatically immobilised shortly after you leave the car. On most models you can both lock the doors and set the alarm by remote control. Another theft deterrent is the design of the radio/cassette player; securitycoded, and with a detachable keypad which renders the set useless once it's removed.

Sending a clear 'hands off' message to the thief, the Vehicle Identification Number is etched into the windscreen. As an additional precaution, your Rover dealer can also etch the registration number into all the windows and screens. And if your Rover 100 is fitted with alloy wheels, they're secured by locking nuts.

You can also be confident that your Rover 100 is wellprotected against the effects of salt-covered winter roads. The body panels are zinccoated, with a double-sided coating for critical structural members. This gives protection in two ways; if a paint surface is damaged, the zinc coating acts as a barrier against moisture. And if the zinc coating itself is damaged, it oxidises to form a protective layer. The front wheelarches are fitted with plastic liners; and beneath the gleaming paintwork there is a tough anti-chip coating.

Rover build cars with a great deal of care for the environment. Ozonedamaging CFCs form no part of the Rover 100's construction. The exhaust catalysts fitted to all Rover 100 models are designed to last for the entire life of the car, and can be recycled.

All cars currently in production at Rover are at least 75% recyclable. This mainly applies to the metal; recycling plastics is harder, but Rover are tackling this by marking the many different types of plastic components so that they can be identified and sorted before recycling. Rover also use recycled plastics wherever practicable.

Rover engines - for example the K-Series units powering the Rover 100 - make extensive use of lightweight aluminium alloy to give better fuel economy. These engines are also made from recycled aluminium, which requires only 20% of the energy usage needed to make virgin aluminium from bauxite, conserving another precious resource.

Do they put a fancy alarm in to make you think that the car is posher than it really is? Does this make THIEVES think it's posher than it really is, and hence more likely to nick it?