Too often businesses focus too much attention on salespersonnel and closing new sales without having a quality Sales Operations Plan in place.

The ability to optimize sales performance is as much dependent on having a quality sales plan in place based on valid and reliable market research data and a operationally defined Marketing Plan than the motivation and commitment of the sales personnel.  If the efforts of the sales force is not directed at consumers with a pre-deternined interest in the product or service it is not likely that optimum sales will be achieved.

A quality Sales Operations Plan will be based on the following elements:

1.

Interested parities can provide information about their business needs by completing a Personal Information Form on this web site, consulting with Dr. Whiting to engage in the goal setting, strategic planning and action plan development process required to achieve the client's goals.