Getting TV and Radio coverage can have a temendous impact on creating market awareness and name recognition for your product or service.  While getting TV & Radio coverage is more difficult and sometimes less effective than other promotional strategies the long term impact that can come from being able to say "As seen on TV" or "As Heard on the Radio" can lead to increasing the credibility of your product or service with the marketplace and consumers.

The good news associated with getting TV an Radio coverage is that it has the potential of reaching a very large population of viewers or listeners not achievable by newspaper press releases or articles in magazines.  The bad news is that the coverage may be very brief lasting only a few seconds making it critical to have the best possible content to draw attention to your product or service including some information as to how viewers or listeners can contact your business.  The other negative is that the timing of the coverage may be unpredictable or at times that may not be convenient to the market you wish to conect with.

However recording the TV or Radio coverage can be reused in future promotional materials, on the company web site and other Internet based social media.

The Vernon Advocate will assist clients in determining whether the pursuit of TV and Radio coverage is right for your business and provide assistance in the research and development required to make contact with select outlets, sell them on including your product or service in their production schedule, creating the content and planning to collect and use the coverage for future promotional initiatives.