The Internet Based Social Media such as Facebook, Twitter, Linkedin and others have revolutionized how business canved market, promote and sell their products and services and gather immediate and ongoing feedback from their customers.  To add to the value of the social media, for the most part it is FREE.

Anyone who has a comuter and access to the Internet can establish a presence on Internet Social Media by setting up an account, creating a userbame and password.

The key to effectively leveraging the power of social media is making sure that the content included on the social media site is well conceived based on valid and reliable market research, a clear understanding of the consuer base you wish to attract to your site and the selection of site content that will motivate the visitor to buy your product or service.

There is a potential for a social media site to be overrun by too many "Friends" who are not potential consumers and who contribute information to your site that is either inconsistent with your business plan or may distract visitors from the achievemebnt of your business goals.

The Vernon Advocate will assist clients in determining which Social Media could best be leveraged to promote the product or service and assist the client in opening an account, setting up a username and password, making decisions about content and how best to collect information about potential consumers who visit the site.