Food

&

Entertainment Analysis

 

What makes an ideal food & entertainment center? This is simple, the two necessities are in the title itself, food and entertainment. But among these two items you also need something that ties to human emotion to attract your customers. Without this bond customers won't see the need to visit your restaurant. If you can't make a connection with your customers what's to entice them come back. This bond can be created throughout Store in the entire restaurant. There are many Food & Entertainment restaurants that use Story to attract their customers. For example, Rain Forest Cafe, Hard Rock Cafe, and Motown Cafe.

Rain Forest Cafe creates an entire environment to simulate a rainforest experience. The story is, "Be one with nature while you dine". This is an experience unlike any other. You hear the sounds of the rainforest while surrounded by tons of rainforest trees. Although everything around you is fake, the story is presented so well you lose that sense of reality. Another factor to think about using Rain Forest Cafe is the titling of your meals. Their meals also go along with the entire story. Dishes are given Rain Forestec names and a description of what the meal actually is given below. If for only an hour, this allows the customer to continue the experience and escape that which is reality.

Similar to Rain Forest Cafe, Hard Rock Cafe is heavily based on story. The story is, "Eat like a Rockstar". When you enter the restaurant the first thing to catch your attention will be the familiar rock music. This already sets the mood for customers. As customers sit at there tables they will be surrounded by tons of antiques that were used by the actual artist. Customers can grasp the understanding of what their favorite's life was like while dining like a rockstar. Host and Hostess also expand the story by providing extra entertainment for guest by singing, dancing, just overall being cheery.

Motown Cafe is also heavily based on story. The story is, "Dine and enjoy the Soul Music of the Motown Era". Like Hard Rock Cafe, as you enter the restaurant you are embrassed with Motown tunes that are classic memories to all. Similar to Hard Rock Cafe, you will be surrounded by antiques, record albums, and many other display items from various artists of the time. This is an enthralling experience, especially for customers who lived during the motown era. But you do not have to have lived during this time, these songs are classic hits and are still enjoyed today. Meaning that many young adults, such as myself, know/enjoy the music of this time. The food is also a big factor here. Alot of the food here caters to the soul of the music. Combine these two things and you have an excellent Food & Entertainment center.