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Chapter 12

Key personal features in establishing a business

12.1: Entrepreneurship

bulletAn entrepreneur is someone who starts, operates and assumes the risk of a business venture in the hope of making a profit
bulletGeneral personal characteristics of a typical entrepreneur:
bulletsets realistic goals and attempts to achieve them
bullettakes moderate risks
bulletkeeps in good physical health
bulletfeels motivated by achievement, not money
bulletis confident of own ability
bulletdesires responsibility
bulletis emotionally stable
bullethas high levels of energy
bulletmakes decisions and carries them out
bullethas strong drive
bullethas a basic desire to control and direct
bulletis a skilled organiser
bullettolerates failure
bulletworks well with people

12.2: Personal Qualities

bulletAn entrepreneur needs to have:
bulletself-motivated
bullethave a range of experiences
bullethave high but achievable expectations

12.3: Other influences

bulletA person's cultural background can influence their reasons for establishing a business. Migrants often go into areas of business that Australian-born people would not consider.
bulletGender- women own approximately 1/3 of all small businesses. Women-owned businesses have a higher survival/success rate than male-owned businesses.

12.4: Identifying business opportunities

bulletA business opportunity can be described as something an entrepreneur can see as an avenue to success. It is often identified when a person believes that they can provide a good or service in a better or different way from those already on the market.
bulletYou can identify a business opportunity by analysing and reviewing particular parts of the market in an effort to find an opening for a particular product or service or by identifying whether many other people share a particular interest or hobby.
bulletOnce a business opportunity has been identified the following areas need to be investigated:
bulletsources of information available
bulletprofessional advisors- accountants, solicitors, bank managers, management consultants, State governments- small business unit, business enterprise centre, Federal government- Ausindustry, Australian bureau of statistics, Ausinfo, Local government, Chamber of commerce, Australian small business association, Trade associations, Electronic information services- the internet and libraries or reference materials.
bulletskills required
bulletaccounting
bulletcomputer skills
bulletstaff management
bulletbusiness administration, including inventory control, rosters and general 'paperwork'
bulletmarketing
bulletfinancial considerations (capital)
bulletFinance refers to the funds required to carry out the activities of a business.
bulletQuestions to consider:
bulletHow much debt can the business afford?
bulletHow much do I need or expect to earn from the business?
bulletHow much will it cost to start the business?
bulletHow much capital do I need to operate the business?
bulletWhat financial success have other similar businesses achieved?
bulletWhat funds do I have available and what will I need to acquire?
bulletFrom where will I finance capital requirement?
bulletHow much debt can the business afford?
bulletcompetition
bulletThere are two main ways of achieving competitiveness:
bulletcost will largely depend on production techniques- you can try to make your production cheaper.
bulletdifferentiation is about making a product or service different, unique or better than its rivals.
bulletthe business idea 

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