 | An intermediate market is a first step: the market may
change and the business will need to be open to change and finding new
customers. The final customer market may be completely different to the
initial intermediate market. |
| A mass market is the market in general. A business
using a mass- marketing strategy is not aiming the product or service at a
particular group or segment but rather seeks a larger range of customers with
a range of characteristics. |
| Micro-markets are fragmented or smaller parts of the
whole market in general. They are considered even more fragmented than a niche
market (which is a more specialised focus group segmented from the mass
market). |
| A niche market refers to the breaking down of a market
into smaller segments so that particular groups with certain characteristics
are being targeted by business, for example, teenagers, women over 40 or
sportspeople. |
| A potential market is one that offers a business an
opportunity for future growth and expansion. |
