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Chapter 14

Key considerations in setting up a business

14.1: Establishment options

bulletStarting from scratch:
bulletAdvantages:
bulletthe owner has the freedom to set up the business exactly as they wish
bulletthe owner is able to determine the pace of growth and change
bulletthere is no goodwill for which the owner has to pay
bulletif funds are limited, it is possible to begin on a smaller scale
bulletDisadvantages:
bulletthere is a high risk and a measure of uncertainty.
bullettime is needed to develop a customer base, employ staff and develop lines of credit from suppliers
bulletif the start-up period is slow, then the business may not generate profits for some time.
bulletBuying an existing business:
bulletAdvantages:
bulletsales to existing customers will generate instant income
bulleta good business history increases the likelihood of business success
bulleta proven track record makes it easier to obtain finance
bulletstock has already been acquired and is ready for sale
bulletthe seller may offer advice and training
bulletequipment is available for immediate use
bulletexisting customers can provide valuable assistance
bulletDisadvantages:
bullet the existing image and policies of the business may be difficult to change, especially if the business had a poor reputation
bulletthe success of the business may have been due to the previous owner's personality and contacts, so may be lost when the business is sold
bulletit may be difficult to assess the value of goodwill, with the likelihood that the newcomer will pay more than it is worth
bulletif the business premises are leased, the new owner may experience difficulties with the existing landlord
bulletsome employees may resent change to the business operation 
bulletBuying a franchise:
bulletAdvantages:
bulletthe franchisor often provides training
bulletthe franchisee does not need to have previous business experience
bulletthe investment risk may be lower
bulletthere is immediate benefit from the franchisor's goodwill
bulletequipment and premises design are usually established and operational
bulletwell-planned advertising often exists
bulletvolume buying is possible, often resulting in cheaper stock
bulletDisadvantages:
bulletthe franchisor controls the operations
bulletthe threat of franchise termination can be carried out in some circumstances
bulletprofits must be shared with the franchisor
bulletthe franchisor often charges a service fee for advise
bulletthe franchisee is often required to purchase stock from the franchisor
bulletcontracts may be biased in favour of the franchisor
bulletthe goals of the franchisor may be incompatible with those of the franchisee
bulletthe franchisee may merely feel like an employee, and without the benefits and security
bulletthe franchisee must share any burden of the franchisor's business mistakes.

14.2: Considering the locations

bulletFactors to consider:
bulletproximity to support services
bulletvisibility
bulletcost
bulletproximity to suppliers
bulletproximity to customers

14.3: Capital

bulletCapital is the total assets or wealth of a business, both fixed and working.
bulletFixed capital consists of assets such as land, building and equipment.
bulletWorking capital consists of current assets used for the day-to-day operations of a business
bulletWhen starting a business the entrepreneur must first answer these two questions:
bulletHow much money do I need to commence operation?
bulletWhere will I get the money?
bulletTypes of finance:
bulletDebt- other people's money from banks, finance companies, credit unions, building societies, solicitor's trust accounts, life assurance companies etc.
bulletEquity- your own, or a partners or shareholders money.
bulletThe cost of capital:
bulletdebt- the cost is interest to be paid to the lender
bulletequity- dividend to be paid to the shareholders
bulletGearing (also called leverage) refers to the proportion of debt and equity finance that a business uses to finance its activities.

14.4: Legal considerations

bulletConcepts:
bulletRegulation- the introduction of government policies that concern industry.
bulletDeregulation- the removal of government regulations from industry.
bulletRegistration of business name
bulletZoning requirements
bulletHealth regulations
bulletTrade practices
bulletPatents

14.5: Establishing supply and distribution networks

bulletPrime function- its main activity
bulletA supply network refers to the source of raw materials and/or finished goods that are crucial to all business operations. The establishment of a supply network will be concerned with reliability, quality and transportation mode.
bulletA distribution network is the process of making a product available to those wishing to purchase it.
bulletDistribution is important because the following issues will need to be addressed:
bulletcost of distribution
bulletmost effective and efficient means of transport
bulletcontrol of distribution
bulletflexibility
bulletpackaging

14.6: Hiring staff

bulletThe main sources of employees for a business are:
bullettemporary/casual services
bulletschools, universities, TAFE
bulletinternal searches within the organisation
bulletpublic employment agencies
bulletprivate employment/recruitment agencies
bulletadvertisements in the media
bulletthe selection process involves:
bulletapplication forms
bulletwritten tests
bulletperformance tests
bulletinterviews
bulletbackground checks

14.7: Outsourcing

bulletOutsourcing refers to when a business contracts out one or several functions or operations to professionals in a particular area.
bulletAreas that may be outsourced include:
bulletoperations
bulletstaffing
bulletaccounting
bulletmarketing
bullettraining and education

14.8: Taxation and on-costs

bulletTaxation is the compulsory payment of a proportion of earnings to the government. Examples include: group tax (PAYE), sales tax, fringe benefits tax, provisional tax, company tax, capital gains tax, stamp duty, land tax, payroll tax.
bulletOn-costs are payments for non-wage benefits. The remuneration package is the combination of wage and non-wage benefits.
bulletSuperannuation is a scheme set up by the federal government. It requires all employers to make a financial contribution to a fund that employees can access when they leave or retire from a job. The main aim of superannuation is to give employees a sum of money that can be accessed when they retire. But they can access the money if they leave a job although tax disincentives apply.
bulletLeave loading is an extra amount added to an employees' holiday pay, paid by the employer.

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