MARKET

Many factors point to exceptionally good prospects for a considerable viewership of THE DAWN-BREAKERS production, and hence, for substantial commercial success of the project.

A tremendous story

A vast expanse of varied geography with its artistic and architectural creations provide a new visual experience, not yet shown on the big screen.

The music alone is striking and memorable.

A high quality cinema treatment: The producers will enlist top talent in the art behind the cameras. Well-known actors and actresses, with proven box-office appeal will be cast, negociations permitting, in various major and cameo roles.

A recent trend "back to the basics" in highly successful films has shown that the public fully accepts themes focussing on conflicts of "good" and "bad", a traditional tried-and-true plot theme. Indeed, audiences today at such films can be observed to burst out in screams of glee and applause at dramatic moments when the hero suddenly triumphs.

A parallel trend suggests that large segments of the public are tiring of over-worked, limited themes such as violence for its own sake, teenage mis-adventures, themes where failure, misfortune, or the "bad guys" triumph in the end, and the like.

Low competition in the otherwise highly competitive market: In the last few years, apart from a couple of productions, where are the truly memorable films? Review the Academy Awards. What has the reader seen that might still draw wide audiences 5, 10 and 20 years from now? Aside from this, the specific genre of The Dawn-Breakers production has been particularly neglected although such presentations generally receive wide viewership.

The story is topical: The religious fanaticism currently observed in Iran; the general environment of kidnappings and terrorism; and the ever expanding scope of such events, touching far-flung populations quite directly in many cases, people who a short time ago could feel safely removed from its effects. Films such as "Doctor Zhivago" filled a public need to see and experience inside Russia and its past, to gain a better perspective and understanding of a country so prominent in current news reports of that decade. Now a similar need, to be filled in part by The Dawn-Breakers production, exists regarding Iran. Considering the U.S. market alone, the almost daily mention of Iran in the news media, all have created widespread interest and perplexity. People ask, "Why?" More specificly, the story is very topical in regard to current persecution of Baha'is in that country.

These considerations support the commercial merit of the project, and provide perspectives upon which a successful marketing and distribution program will be designed and implemented. Indeed, it is a publicist's dream to handle such a combination of quality product in demand by a market moved by the dramatic circumstances of today.