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The Role of "Start" Pages as Advertising
A WebQuest for High School Marketing Students |
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Introduction |
Introduction We all know that a company's Start page (Home page) is the place where Internet searchers (and hopefully customers) start to view a company/ product/ service presented on the Web. This page forms the viewer's first impression and determines whether the viewer continues looking at that site or clicks to another site. Some start pages are flashy, some busy, some colorful, some simple. But what is it about a Start page which makes the viewer want to go further into the site?
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