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Task

   Introduction

   Task

   Process

   Resources

   Evaluation

   Teacher Notes

   Conclusion


The Winters Advertising Agency, was commissioned to work on the Nerinx High School Bookstore Account. Our Agency has previously been presented with the Bookstore's problems and questions and has already done the marketing research necessary to make recommendations to Sr. Barbara, President of Nerinx Hall. She was so impressed with our recommendations that she also hired our agency to develop an entire ad campaign for the school's Bookstore. Again, our work was outstanding!

Now Sr. Barbara wants our agency to design a Start page for the Bookstore. She has determined that after seeing your ads, the readers will then want to learn more about the Bookstore through the Nerinx Web site--and, hopefully the image/theme you developed in the Bookstore ad campaign will carry through to its Start page.

To show her a variety of Start Page choices, each member of the agency will design a Nerinx Bookstore Start page for their site on the web. We have a week to become familiar with web page design techniques and strategies and then another week to design the page! There will be a bonus for you upon successful completion of this assignment! All designs will be shown to our client, Sr. Barbara, who will then either choose a design of her choice, put elements of our various designs together to create one Start Page, or ask us to try again.