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Conclusion |
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Introduction |
The World Wide Web has become an important tool for all businesses regardless of their size. Especially for small businesses, it is an affordable way to reach many customers who were previously unreachable. But according to Marketing Magic www.tka.co.uk "users of the World Wide Web tend to fall into two categories: they get bored easily, and they are busy people. And if your home (Start) page, the entry point into your site, does not please them, they will not look at the rest of your site, they will go away, and they will not come back." Therefore, your Start Page must act as a form of advertising for your company/product. According to Idea Site for Business, you must set up your Website using the "IEE formula - Informative, Entertaining, and Ever-changing." Considering that we studied eight techniques that made our advertising effective - attention getting, unique, clear, appealing, easy to respond to, targeted, professional, and persuasive - we can see that these same eight techniques are used to make effective Start Pages. The next time you personally go to a retailing/business site, think about what made you actually enter into the site rather than just stop at the Start Page.
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