JustTV 2004/05 TV Review: Useless Ratings Info IV
2004/2005 TV Review

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Useless Ratings Information Volume IV

Here it is, back by unpopular demand. An entire list of useless ratings information, compiled to make you go, "huh?"

Overall Monthly Averages (Total Viewers)


This Season
Last Season
% Change

February
55.4mil
54.1
+0.5
Despite a slow start for the broadcast nets, they picked up steam in February and built momentum throughout the spring season. This year, the sweeps months averaged 51.7 million viewers, while the non-sweeps months averaged 48.0 million- 7% less. Last season, that difference was just 3.6%, which is probably explained by big event TV like "Lost" and "Housewives" which went blank for many of the non-sweeps weeks.
January
51.9
53.1
-2.3
October
51.6
53.5
-3.5
November
50.2
50.3
-0.2
May
49.6
47.2
+5.1
March
47.6
46.8
+1.8
April
45.7
45.7
-
December
43.0
44.5
-3.4

Overall Monthly Averages (Adults 18-49)


This Season
Last Season
% Change

February
20.4 rating
20.3 rating
0.5%
Were 18-49ers particularly impressed by this season's crop of hot series? Not particularly- ratings were basically flat over last season with a few months showing worrying losses. The sweeps months averaged a 19.1 rating, compared to a 17.7 for the non sweeps months.
January
19.6
20.6
0.4
October
18.9
19.5
-3.2
November
18.5
18.4
0.3
May
18.3
18.1
1.3
March
17.6
17.4
0.5
April
16.6
16.5
0.2
December
15.7
15.9
-5.1

Overall Monthly Averages (Adults 25-54)


This Season
Last Season
% Change

February
23.0 rating
22.5 rating
2.0%
Ratings were a bit more variable here, but nothing to write home about. The sweeps months averaged a 21.3 rating, compared to a 20.1 for the non sweeps months.
January
21.9
22.9
-4.5
October
21.3
21.7
-2.1
November
20.6
20.6
0.1
May
20.3
20.0
1.7
March
19.7
19.5
0.6
April
18.9
18.5
1.9
December
17.4
18.0
-3.7

Competition Index


This Season
Last Season
% Change

November
7.2
7.3
-0.1
In case you don't remember, this measure takes the difference between the first and fourth rated networks and adds it to the difference between the UPN and the WB. A lower number means that the competition was much tighter during that particular month. This season, the competition index averaged a 4.89, compared to a 5.0 last season, which means that this season was slightly more competitive than last season.
December
6.0
5.4
+0.6
February
5.5
3.8
+1.7
May
4.9
4.8
+0.1
March
4.2
4.3
-0.1
April
3.9
4.2
-0.3
January
3.7
6.2
-2.5
October
3.7
4.0
-0.3

Average Ranking

CBS
1.13
CBS won the season, but did it win every month? No- thanks to the Superbowl, Fox took February. Despite the fact that ABC was second on the season, it averaged less than a third place ranking, while the UPN, for the first time in years, ranked higher, on average, than the WB.
ABC
2.63
NBC
3.25
ABC
3.37
UPN
5.38
WB
5.50

Highest/Lowest Month Quotient


This Season
Last Season


UPN
0.152
0.323

This one takes the difference between a networks highest and lowest rated months, then divides it by the overall season average. A lower number means that ratings were pretty stable, the higher the more peak and valley-ish. Just like every season, Fox knew both feast and famine this season, while the UPN was the most stable overall.
CBS
0.171
0.297

NBC
0.255
0.189

ABC
0.267
0.288

WB
0.393
0.333

Fox
0.949
0.547


Most Skewing Towards Adults 18-49 Demo (non repeat series)

% of total viewers in 18-49 demo
Next Great Champ (Fox)
67.8%
Arrested Development (Fox)
64.8
The Complex: Malibu (Fox)
64.1
The Benefactor (ABC)
63.8
My Big Fat Obnoxious Boss (Fox)
63.1
The Bernie Mack Show (Fox)
62.8
The Apprentice 2 (NBC)
62.7
Big Man On Campus (WB)
62.5
Malcolm In The Middle (Fox)
62.4
ER (NBC)
62.2

Most Skewing Outside of Adults 18-49 Demo (non repeat series)

% of total viewers in 18-49 demo
JAG (CBS)
26.1%
60 Minutes (CBS)
29.0
NCIS (CBS)
29.8
Cold Case (CBS)
30.1
60 Minutes Wednesday (CBS)
30.7
dr. vegas (CBS)
33.3
Joan Of Arcadia (CBS)
33.3
Dateline NBC Friday (NBC)
33.4
Little House On The Prairie (ABC)
33.4
Dateline NBC Sunday (NBC)
34.3

Top 10 New Series (Viewers)

Overall Rank
Viewers
Desperate Housewives (ABC)
4th
23.7mil
Grey's Anatomy (ABC)
9th
18.5
Lost (ABC)
13th
16.0
Medium (NBC)
19th
13.9
CSI New York (CBS)
21st
13.6
House (Fox)
24th
13.1
Boston Legal (ABC)
27th
12.5
Num3ers (CBS)
35th
11.1
The Biggest Loser (NBC)
36th
11.0
Law & Order: TBJ (NBC)
37th
10.7

Top 10 New Series (Adults)

Overall Rank
Rating
Desperate Housewives (ABC)
3rd
10.4
Grey's Anatomy (ABC)
5th
8.2
Lost (ABC)
15th
5.8
Medium (NBC)
18th
5.4
House (Fox)
18th
5.4
Boston Legal (ABC)
20th
5.2
CSI New York (CBS)
24th
4.8
Stacked (Fox)
24th
4.8
The Biggest Loser (NBC)
29th
4.3
Joey (NBC)
32nd
4.2

Top 10 Gainers in Viewers (Returning Series, versus last season average)

Overall Rank
% Gain
Extreme Makeover: Home Edition (ABC)
13th
+44.9
Alias (ABC)
43rd
23.6
24 (Fox)
27th
20.7
One Tree Hill (WB)
136th
19.8
NCIS (CBS)
21st
14.4
Gilmore Girls (WB)
127th
11.6
American Idol (Wednesday) (Fox)
3rd
11.4
Without A Trace (CBS)
7th
10.9
America's Funniest Videos (ABC)
67th
7.3
Two & A Half Men (CBS)
11th
7.0

Top 10 Gainers in Adults (Returning Series, versus last season average)

Overall Rank
% Gain
Extreme Makeover Home Edition (ABC)
11th
+49.1
One Tree Hill (WB)
129th
32.8
Gilmore Girls (WB)
120th
19.9
NCIS (CBS)
63rd
19.6
Alias (ABC)
29th
18.8
Reba (WB)
142nd
17.6
America's Most Wanted (Fox)
77th
15.1
Judging Amy (CBS)
70th
12.7
Without A Trace (CBS)
14th
12.7
One On One (UPN)
155th
8.8

Top 10 Losers in Viewers (Returning Series, versus last season average)

Overall Rank
% Loss
The Bernie Mack Show (Fox)
132nd
-41.0
Will & Grace (NBC)
43rd
-35.5
The Bachelor 6 (ABC)
61st
-34.5
Malcolm In The Middle (Fox)
112th
-32.7
That 70s Show (Fox)
91st
-31.1
8 Simple Rules (ABC)
96th
-30.8
Scrubs (NBC)
91st
-30.7
King of The Hill (Fox)
127th
-30.4
Totally Outrageous Behavior (Fox)
149th
-30.4
Less Than Perfect (ABC)
105th
-29.7

Top 10 Losers in Adults (Returning Series, versus last season average)

Overall Rank
% Loss
8 Simple Rules (ABC) 110th
-40.4
Scrubs (NBC)
59th
-39.7
The Bachelor 6 (ABC)
44th
-38.8
Will & Grace (NBC)
27th
-38.7
Less Than Perfect (ABC)
98th
-38.1
The Bernie Mack Show (Fox) 105th
-36.6
The Bachelor 7 (ABC)
56th
-35.8
Extreme Makeover (ABC)
120th
-35.6
The Apprentice 3 (NBC)
12th
-35.0
That 70s Show (Fox)
56th
-33.2

Top 10 Gainers in Viewers (All Series, versus last season timeslot average)

Overall Rank
% Gain
Desperate Houswives (ABC)
4th
188.7
American Idol Wednesday (Fox)
3rd
137.6
Grey's Anatomy (ABC)
9th
100.1
America's Next Top Model 4 (UPN)
121st
89.7
Eyes (ABC)
89th
84.9
Lost (ABC)
13th
78.0
Extreme Makeover: Home Edition (ABC)
13th
70.1
CSI New York (CBS)
21st
57.8
America's Next Top Model 3 (UPN)
121st
53.5
Medium (NBC)
19th
52.6

Top 10 Gainers in Adults (All Series, versus last season timeslot average)

Overall Rank
% Gain
Desperate Houswives (ABC)
3rd
+191.1
The Amazing Race 7 (CBS)
20th
140.7
Grey's Anatomy (ABC) 5th
132.9
American Idol Wednesday (Fox) 2nd
123.3
Britney & Kevin: Chaotic
142nd
100.0
The Amazing Race 6 (CBS)
28th
96.1
CSI New York (CBS)
24th
90.9
Extreme Makeover: Home Edition (ABC)
11th
88.9
Eyes (ABC)
77th
82.9
Lost (ABC)
15th
72.8

Top 10 Losers in Viewers (All Series, versus last season timeslot average)

Overall Rank
% Loss
Joey (NBC)
41st
-51.8
Next Great Champ (Fox)
130th
-50.0
The Complex: Malibu
171st
-49.9
My Big Fat Obnoxious Boss (Fox)
141st
-49.5
The Starlet (WB)
174th
-48.6
The Simple Life 3 (Fox)
64th
-46.6
The Mountain (WB)
176th
-44.5
Life On A Stick (Fox)
64th
-43.7
The Rebel Billionaire (Fox)
141st
-42.5
Road To Stardom (R) (UPN)
183rd
-42.4

Top 10 Losers in Adults (All Series, versus last season timeslot average)

Overall Rank
% Loss
Joey (NBC)
32nd
-55.9
Life On A Stick (Fox)
40th
-55.7
The Complex: Malibu
161st
-51.6
Jack & Bobby (WB)
170th
-50.0
The Simple Life 3 (Fox)
36th
-45.7
Veronica Mars (UPN)
170th
-44.3
The Mountain (UPN)
177th
-42.3
The Will (CBS)
161st
-40.8
My Big Fat Obnoxious Boss (Fox)
120th
-40.3
Big Man On Campus (WB)
180th
-40.1