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PREY Campaign Efforts

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Weekly Prey Reminder Gifts
Top Ten Reasons to Watch Prey

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Weekly PREY Reminder Gifts

Starting on July 23rd, PREY supporters have been sending weekly PREY reminder and cards to the executives listed on our mailing list. These gifts have been selected to showcase the unique qualities of PREY and are intended to keep PREY being talked about among the executives. The gifts are mailed out on Thursday to reach the executives by Monday of each week. The gift and the wording of the card are posted in the Thursday update so you will know what has been sent and said to the executives. Our weekly gifts have been mentioned in articles in the LA Times and TV Guide online. We will continue these weekly reminders as an important part of our strategy to help renew PREY.
 
 

July 23rd- Introduction to our reminders- mug and PREY portfolio

July 30th- Evolution- Beanie Baby- "Bongo" the monkey

August 6th- Evolution of the TV Viewer- Darwin's The Origin of Species

August 13th- Prey/predator- Beanie Baby- "Crunch" the shark

August 20th- Originality- polished agate slice

August 27th- Cloning- actual piece of a mammoth tusk

September 3rd- Originality in TV- framed card "The best way to predict the future is to create it."

September 10th- Involved viewers with PET scan card- Brain book

September 17th-PREY fans, active and compassionate- Habitat for Humanity donation :-)

September 24th- Fall, new ideas, staying healthy- "Flu Prevention Kit"

October 1st- Programming that grabs the viewer- "Lion Mouse Pad with quote"

October 8th- Links to the past, connection to the future- old LA/ Hollywood postcards

October 15th- Connections, heart and mind- slide with a miniature PREY inside it.

October 22nd- Comets- Part One, The Image- bookmark of Hale Bop comet (part 1 of 3)

October 29th- Comets- Part Two, The Replica- a 3D plastic replica of what a comet might look like