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Capitalizing on Cultural Diversity in the Workplace

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Cultural Globalization

Cross-Cultural Human Resource Management

Relocation and Culture  Shock

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"My vision is to help create a better world
by generating intercultural understanding"

Mission Statement                                 

I am committed to assisting companies and individuals worldwide, to maximize their effectiveness, performance and competitiveness in the global arena through leading-edge approaches in order for them to acquire a wide range of cross-cultural skills and apply practical solutions to:

  • Bridge cultural gaps

  • Understand the human aspects of globalization

  • Be more effective in an expanding global market

  • Communicate more effectively

  • Appreciate how cultural values affect business styles

  • Understand how stereotypes affect human perceptions

  • Compare and contrast cultures 

In other words, to enhance the international competence and effectiveness of individuals and organizations as they interact and cooperate across cultures.

George Fernandez PhD  -  July 2001

 


George Fernandez is a true cross-culturalist. Of Italian and Spanish descent himself, he has an extensive personal and professional experience in international environments. Holds an MA and a PhD in Psychology and Anthropology from New York University, has lived and taught in 15 countries in four continents, is fluent in 5 languages and has a good working knowledge of another 5. He has assisted hundreds of companies around the world to solve strategic, technical and tactical questions associated with international challenges.

 

 

SCI -Institute of Cross/Cultural Communication

 Marina Del Rey CA 90292-USA

USA: Tel: (877) 680-0800 ext. 605    Fax: (208) 979-9338

UK: Tel:+44-0870-139-9366     Fax:+44-0870-139-9366

Email: crossculture@usa.net

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